TRIAL: Mass Observation Project

Until April 28, 2022, the Library has trial access to the Mass Observation Project. Launched in 1981 by the University of Sussex as a rebirth of the original 1937 Mass Observation, its founders’ aim was to document the social history of Britain by recruiting volunteers to write about their lives and opinions. Still growing, it is one of the most important sources available for qualitative social data in the UK.

The Mass Observation Project consists of directives (questionnaires) sent out by the Project and the responses gathered. ¬†They address topics such as the Falklands War, clothing, attitudes to the USA, reading and television habits, morality and religion, and Britain’s relations with Europe. Broad themes covered include current events, friends and family, the home, leisure, politics, society, culture and the media, work, finance and the economy and new technology.