Tag: communication
OHC Director’s Column, March 2019
by Martin Meeker; @MartinDMeeker
How do thoughtful, articulate, quiet people who have something to say get heard? In this day and age in which the loudest voices, the most outlandish ideas, and the most shocking stories get the greatest attention, is there even room for the longform, deep-dive oral histories that the Oral History Center produces? We certainly think that there is — actually, we’re pretty sure that not only is there a place for these interviews, but there is a real need for them. This leaves us with the question: how do we spread word of the remarkable interviews that we conduct? What’s the best way for people who could benefit from our work to learn about it and thus use it?
Since you’re reading this newsletter, you’re already in the loop and engaged with what we do (and we thank you for paying attention!). But we are also constantly examining the ways in which we attempt to connect and considering potential new avenues for outreach. Like most every organization today, we have a pretty robust social media presence. We use our feeds (twitter, facebook, instagram, youtube, and soundcloud) to announce the completion of new oral histories, to pay tribute to narrators who’ve achieved something or sadly passed away, or just to share things reasonably related to oral history which might interest our community. Have you engaged with us on social media? Are you interested in what we have to say? Do you think we might use it better? We want to know.
We try to extend our reach by hosting educational seminars and institutes, by speaking to classes and community groups, and by simply answering our emails (but we get a lot, so apologies in advance if I take a few days to get back to you!). We recognize that a 300-page oral history transcript is sometimes a difficult nut to crack, so we produce brief clips introducing folks to some main themes or interesting moments drawn from the interviews, and share these as widely as possible. We have begun producing podcasts and, soon, longer format videos to show ways in which the original recordings of our interviews can be used to create engaging and informative analytic pieces — and thus encouraging others to use our oral histories in similar ways. And, of course our transcripts continue to provide extraordinarily valuable, irreplaceable evidentiary bases to mountains of books, articles, and theses. What are other options that we might use to spread word of the remarkable interviews? How might the transcripts and recordings be used in novel and enlightening ways?
The big questions posed above are now being addressed head-on by our newly refurbished and expanded production/operations/communications team at the Oral History Center. As a result of a recent search to fulfill our “Communications Specialist III” vacancy, we hired two immensely qualified individuals. David Dunham, who has been on our staff for many years in other capacities, has assumed the new role of Operations Manager; Jill Schlessinger, who came to us from UCB Student Affairs, has joined us as Communications Manager. In addition to working as a team to make sure we continue our successful production of dozens of oral histories every year, Jill and David are tackling these very thorny questions focused on how to raise our collective voice so that the voices of narrators are heard and the content of their oral histories is widely known. Expect to hear more from us in the coming months as all of this comes to fruition. As always, we welcome your input and we’re happy to listen — you might say that’s something we do rather well!
Martin Meeker
Charles B. Faulhaber Director