We are pleased to release two new oral histories today as part of long-running series on the history of the California wine industry. Many know Margrit Mondavi as the wife of Napa Valley great Robert Mondavi, but what you might not know that she herself had a major impact on the wine industry: she was an early leader in innovative strategies to educate Americans about wine, food, and culture and to market California wine to taste-makers around the globe. Zelma Long, who we first interviewed in 1991, has left in indelible mark on winemaking in California through key posts at Robert Mondavi, Simi, and Chandon Estates, and, over the past twenty five years, on the global wine industry through consulting work in Germany, Israel, France, and her own estate, Vilafonte, in South Africa. These two interviews also mark the beginning of what we hope will be a reinvigorated wine oral history project — stay tuned for more!
Margit Mondavi was born in Switzerland in 1925 and raised in northern Italy. She married an American serviceman who brought her to the United States in the 1950s. In the early 1960s, they moved to Napa Valley, where her life?s work would really begin. She joined Charles Krug winery (owned by the Mondavi family) as a tour guide and, while there, pioneered the presentation of performances at the winery. She followed Robert Mondavi when he left Krug and started his own winery. A budding romance followed and she eventually married Mondavi in 1980. In this interview, Margrit Mondavi discusses her contributions to the development of wine education, marketing, and sales; she also discusses her combined interests in wine, food, and the arts, and how she brought those together at the winery.
Zelma Long, born in Oregon in 1945, is an American enologist and vintner. She attended the UC Davis School of Enology and Viticulture and worked for Long Vineyards and Robert Mondavi Winery, which she served as chief enologist during the winery?s 1970s heyday. In 1979 she was hired to be chief winemaker at Simi Winery in Sonoma County, eventually becoming president and CEO of the winery. While planning for her retirement from Simi in 1996, she and her husband, viticulturalist Phil Freese, started Vilafonté winery in post-apartheid South Africa. In a separate interview released in 1992, Long discusses her years at Mondavi and Simi; in this interview, Long reflects on the history of winemaking in California and the role of women in the industry; the focus of this oral history, however, is the building of Vilafonté and her work as a consultant to many wineries around the globe.
Every interface is different, but features to look for (not all features are available in all databases):
- Is there an “advanced” search mode, and what does it allow you to do? Possibilities include limiting to scholarly journals, and limiting by language, publication type, years published, among others. Also, the advanced search mode often provides multiple search boxes, which allows you to break up your search into concepts and often retrieves more results.
Instead of searching: African American women poets, you often retrieve more if you put each concept in its own search box:
- African American
- What’s the wildcard for variant word endings? the most frequently used is our good friend the asterisk, as in: child* = child, childs, children, childish, childhood…
- Sometimes internal truncation is available: wom?n = woman, women, womyn
- Can you use quotes to keep search terms together? (ex: “global warming”)
- What specific fields can you search by: Author? Title? Abstracts? Publication title? Others?
- Especially useful: search by official subject terms (usually listed in the long form of the item record)
- Can you view a thesaurus of official subject terms?
- How can you search alternative terms? (usually you can just type the connector or, as in:
- Gay* or lesbian* or bisexual* or transgender*
- Latino* or Hispanic* or chicano*
- Can you search by proximity (oil within 3 words of disaster or contamination or cleanup)?
- What are your options for sorting search results (relevance? Date? Oldest to newest, or vice versa?)
- Is command-line searching available (for frequent power users who know the codes for field searching)?
Other features to look for:
- Can you save items to a list or folder and email the results to yourself?
- Bonus: some databases allow you to email results in your choice of citation formats
- Can you save items to citation management software?
- Can you save preferences (creation of a login usually required)? Can you save items to a persistent list that will be there the next time you login?
- Can you create an alert so that your search will be run automatically and results will be sent to you by email? Or: an RSS feed?
- Can you change the language of the search interface?
by Corliss Lee, Doe and Moffitt Libraries
Contact me at clee [at] library.berkeley.edu