Shifting the Narrative: The Role of Social Media in Public Health Communications

Have you ever wondered how, despite being in the minority, anti-vax groups have managed to develop such a strong voice? One avenue they utilize is social media. This webinar will examine how they leverage platforms such as Facebook, Twitter, Pinterest, and Instagram to sway public opinion and for legislative advocacy.

Conversations about vaccines and other public health topics are actively happening on social media platforms but the authoritative voices of public health officials and physicians are missing or hard to find. Social media is an increasingly important communication channel. The vast majority of people use some type of social media on a daily basis.

In this webinar, you’ll explore the role of social media in public health communications, and the use of visual social media in vaccine-themed discourse. After that, you’ll see how ?opposition research? can help inform public health community experts to better understand the tactics of the opposition such as the anti-vax groups. You’ll learn how to leverage these platforms to get pro-immunization messages to your key audiences.

When: Thursday, March 10, 2016
Time: 11:00am – 12:30pm PST
Cost: Free
Who: Jeanine Guidry, academic researcher at Virginia Commonwealth University, and Renee DiResta, co-founder of Vaccinate California

This is the latest webinar in the Health Communication Matters Webinar Series. The webinar series Health Communication Matters is sponsored by the UC Berkeley Center for Public Health Practice, a part of the UC Berkeley School of Public Health; the American Public Health Association; and the California Public Health Association-North.