That may be one of your questions! With all the various social media tools available, it’s hard to know which ones should you be using for the best results and benefits for your program. A new report called The Nonprofit Social Media Decision Guide may help you sort through the ever changing terrain of social media and help you choose an effective social media mix.
This report, written by the nonprofit Idealware, explores the different strengths and weaknesses of various types of popular social media. Idealware’s mission is to research and report on software for nonprofits to help them with their software decisions.
The report includes a workbook with tools to help you identify your social media goals and to define your audience. Other tools will help you to decide which channels are right for you, to integrate your communications, and to create a social media policy.